The festival market is finally seeing the light at the end of the tunnel. After July 1st, the Dutch government has given permission for events to be held. If there should  be an unlikely situation in which organizers are still unable to proceed due to new Corona restrictions, the government will cover the costs. It is like a government-subsidized safety net. As a result, now is the time to look forward to the post-pandemic period with optimism and hope.

It will take some time to get the engine running again and return to the previous level it was before. However, there are a few requirements that organizers should follow in order to be subsidized. Some of them are listed below:

  • The event should be planned between July 1st and December 31st, 2021
  • The event must be organized in compliance with the Corona requirements that apply
  • The arrangement does not cover free events
  • The event should be registered in advance with a proposed budget

The cabinet foresees that the situation around July 1st will be 'more controlled' as a result of the current vaccination program. Mona Keijzer, the State Secretary of Economic Affairs, even said: “In the summer, we'll hopefully be able to enjoy an event together.”

It will also be an interesting situation for festival-goers because they have not been in a huge crowd in such a long time. However, after a few hours, everybody will be celebrating like they have never done  before. People cannot wait to party again, therefore the demand for any type of gathering will be through the roof. Companies should wisely react to this demand because there will be a lot of competition, so how will your company stand out among all those festivals and clubs- especially, during this tough time of recovery.

Bits of Stock has come up with a way to strengthen the festival sector, which has been disproportionately affected due to the pandemic. Not by giving away free benefits, nor offering discounts, but by improving loyalty programs! We offer an innovative and unique way to improve any consumer loyalty program, namely by giving  fractional shares when customers make a purchase.

But, partying and stocks cannot go together, right? No, it's just special! When a customer buys something, like tickets, food, drinks or even merchandise, it can be converted into Stock Rewards. So, customers earn something when spending money. What's even more, when a customer earns a fractional share, he or she becomes a fractional "owner" of the company. Be honest right now, who wouldn't want to party at their own festival or club?