B2B The changing market and the moving customer There is a change in consumer behavior due to the upsweep of digital influences in our daily life. The upcoming generations care about things which are not even a familiar thing to decision-makers nowadays
B2B Psychology Behind Ownership Modernization is one of the key concepts in business development nowadays. The world is changing rapidly, and companies must develop at the same pace as the market.
B2B Fighting Ads with Artificial (and Human) Intelligence Consumers are suffering from a severe form of I.A. - Ignoring Ads. Whilst brands spend over 100 billion on digital marketing, people are intuitively blocking ads from their view. Understandably so, as
B2B Trust is gained, loyalty is earned. One bit at a time. Nearly 73% of consumers value trust more than price, and see it as the second most important factor when it comes to purchasing decisions. In a generation where advertising sales has shaped the
B2B 10,000 brands in 24 hours, but which ones stick? Is your brand one of the 10,000 or are you truly connecting with your customers?
B2B A Bit on Telecoms People check their phones on average once every 12 minutes. Why? One could say it partially has to do with a significant decrease in attention span. Yet, no one is to blame as
B2B Rewarding Good HaBits How do you make saving a habit? That is the question that Bits of Stock started with. Millennials are the least invested generation, and we are going to change that. Through countless hours
B2B Part 2 : Sharing values, creating value. One bit at a time. With wages not reflecting the fact that Millenials are the most educated generation ever, passive income is a large topic of discussion when it comes to getting off the hamster wheel. This is
B2B Part 1 : The Evolution of Rewards The power of brands goes far beyond their product, and touches upon the feelings it transpires. Brands are well aware of this, and tackle their consumers’ reactions to maximise engagement. For example, a
